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Alex Morgan
Head of Delivery
Owns outreach quality, publisher relationships and replacement SLAs across North America and EMEA programs.
Company
About the team behind the product
We are operators first: marketplace reviewers, outreach leads and customer success working in one delivery org—not a faceless broker network. This page introduces the team behind the product and how we work with in-house SEO and agency partners.
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Why we built a managed workflow—not another vendor list
SEO teams kept describing the same failure mode: opaque domain spreadsheets, outreach that started before stakeholders weighed in and reporting that arrived too late to steer page priorities. Agencies layered white label expectations on top—multiple clients, one delivery partner, zero vendor leaks in client decks.
The product exists to make execution visible. You keep strategy and approval authority; we consolidate publisher screening, negotiation, content adaptation and publish follow-through inside a dashboard both sides can read. That division is the reason customers cite approvals and reporting most often in reviews—not raw link counts.
About the team behind the product: we are not a marketplace-only directory or a pure services agency hiding behind a login screen. Software and operators ship together so briefs, credits and live URLs stay in one system of record.
Leadership across delivery
Six functional leads own inventory quality, live programs, customer success, partnerships and technical advisory.
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Sam Rivera
Head of Marketplace
Screens inventory for organic traffic, topical fit and outbound health before sites enter the marketplace.
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Jordan Lee
Director of Customer Success
Helps in-house teams and agencies brief targets, approve placements and interpret reporting for finance.
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Priya Nair
Lead Quality Analyst
Builds the triage rubrics operators use to reject risky publishers before credits are committed.
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Marcus Webb
Agency Partnerships
Runs white-label onboarding, workspace setup and unbranded report standards for multi-client partners.
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Elena Rossi
Technical SEO Advisor
Advises on anchor strategy, velocity pacing and Search Console connections for complex site architectures.
Operating principles
These principles guide decisions when publisher calendars slip, niches are narrow or enterprise procurement asks for documentation mid-program. They are the standards we hold ourselves to—not marketing copy.
Approvals before outreach
No pitch leaves our team until you accept the placement. Rejected proposals do not consume credits. That rule protects brand, legal and SEO alignment—and it is non-negotiable across tiers.
Inventory honesty
Publishers are screened on traffic, relevance, outbound patterns and editorial history—not DR alone. Link attributes and turnaround bands reflect reality, not best-case sales language.
Transparent credits
Scoping happens in writing. Delivered versus committed credits are visible inside the dashboard so finance and SEO share one source of truth during monthly reviews.
Reporting for renewals
Live URLs, anchors, approval metadata and optional traffic overlays exist so renewal conversations rest on evidence—not anecdotes from account managers.
Where the team operates
Delivery, marketplace review and customer success staff work across North America and Europe in time zones that overlap with most agency and in-house SEO hours. Outreach and content production run on publisher calendars globally—finance and healthcare placements often follow longer moderation cycles regardless of where your team sits.
Remote-first operations let us hire reviewers with vertical depth—SaaS, retail, regulated niches—without tying quality to a single office. Enterprise customers receive named escalation paths documented during scoping; standard tiers route through shared success queues with documented response targets.
We serve in-house SEO teams, multi-client agencies and enterprise brand groups from the same delivery org. Workspace isolation keeps client data separated; white label exports keep agency brands intact. If you need procurement-ready process documentation, enterprise scoping covers that before credits commit.
How delivery is organized day to day
Marketplace review sits upstream of every program. Reviewers score traffic stability, topical fit and outbound health before a publisher row appears in inventory. Delivery operators translate your brief into shortlists, run outreach after approvals and coordinate content editors who adapt messaging to publisher guidelines. Customer success owns onboarding—workspace setup, blocklists, anchor guardrails and the first approval cycle so you are not learning the dashboard alone while credits are active.
That structure keeps accountability clear. When a placement stalls, order tracking shows whether the blocker is publisher calendar, draft review or a missing asset from your team. When finance asks how credits were spent, reporting and approval history answer without a custom audit project. Agencies running eight or more workspaces rely on the same org chart; isolation is product-enforced, not policy-enforced.
Who we work with
In-house SEO teams use the workflow to outsource execution without surrendering placement control. Agencies resell delivery under their brand with unbranded exports and client-specific approval routes. Enterprise brand groups add procurement documentation, custom screening rules and named escalation when volume spans regions or business units. None of those models require different software—they require different scoping conversations up front.
We are honest when inventory is thin for a niche. A smaller pool with relevant publishers beats a large pool of irrelevant domains that will never pass your approval queue. That honesty shows up in demos and in the sample inventory preview, where category spread illustrates shape without pretending every vertical has equal depth.
What we are building next
Roadmap priorities follow customer requests: deeper integrations, portfolio reporting for agencies and identity features for large deployments. We publish product notes on the blog when features ship—this about page stays focused on who runs delivery today, not a speculative feature laundry list.
Meet the team on a demo
Walk through marketplace, approvals and reporting with an operator who runs programs in your vertical.