Platform
A vetted publisher marketplace you filter before outreach starts
Screen publisher inventory by category, country, authority band and placement type. Every row shows vetting notes and credit cost so your team decides—not digs through opaque vendor lists.
The problem with opaque publisher lists
SEO teams often inherit publisher spreadsheets from freelancers, brokers or past agencies with no vetting history, inconsistent metrics and no connection to the pages you actually want to grow. You spend hours cross-checking domains in third-party tools, only to discover outbound ratios, topical drift or traffic anomalies after a placement is already pitched. That reactive pattern creates rework, strains stakeholder trust and makes it hard to explain why a domain was chosen six months later during an audit.
The publisher marketplace inside the dashboard replaces guesswork with rows that passed screening before they appeared in inventory. You filter by the dimensions that matter for your brief—category, geography, authority band, traffic tier and placement type—then shortlist candidates before any outreach begins. Managed outreach stays on our side; your team keeps the decision layer where it belongs.
How inventory enters the marketplace
Publishers are evaluated on organic traffic trends, topical alignment, outbound link patterns, editorial history and signs of manipulative networks. Automated checks catch obvious failures; manual reviewers spot context that scores alone miss. Sites that pass initial screening appear with summary vetting notes rather than opaque grades, and inventory that fails periodic re-check is removed or flagged. Full criteria are documented on the quality standards page so legal and security reviewers can assess vendor diligence without a custom questionnaire on day one.
New publishers are added continuously as they pass screening, while underperforming sites rotate out on a scheduled review cycle. That refresh model matters for long programs: your saved filters can notify the team when fresh inventory matches an active brief, and stale shortlists can be rebuilt without losing order history from earlier campaigns.
What you see in the dashboard
Each marketplace row surfaces the fields you need to compare options quickly: domain, category tags, country, authority and traffic bands, typical link type, median turnaround and credit cost. Vetting notes explain why a site passed—editorial depth, audience fit, moderation level—so approvers in the placement approval workflow inherit context without reopening research. Nothing moves to outreach until you approve specific placements from a shortlist or accept a proposal built from your filters.
Workspace settings accept domain blocklists, category exclusions and anchor guardrails that persist across campaigns. Proposals respect those rules before they reach your approval queue, which means a junior coordinator cannot accidentally pitch a competitor domain or a category your brand avoids. Changes apply to future orders without rewriting completed placements, keeping governance lightweight as programs evolve.
Filters that match real briefs
- Category and sub-topic tags aligned to your vertical
- Country and language for regional storefronts or local services
- Authority and traffic bands sized to your risk tolerance
- Placement type—guest contribution, contextual edit or campaign-led coverage
- Turnaround expectations when you plan around launches or seasonal peaks
Permissions and workflow
Marketplace access is read-and-shortlist for most roles; only approved placements consume credits and trigger outreach.
Browse and shortlist
SEO and content roles filter inventory, save views and attach notes to candidate domains without spending credits.
Guardrails enforced
Blocklists and category exclusions apply before proposals reach approvers, reducing back-and-forth on off-brief domains.
Approve to activate
Shortlisted rows become formal proposals in the approval queue. Outreach begins only after accept.
Who benefits: in-house teams vs agencies
In-house SEO teams use the marketplace to replace ad-hoc vendor lists with a single vetted pool tied to their blocklists and page priorities. The SEO lead sets filters once during onboarding, then spends weekly time approving proposals instead of hunting domains. Finance sees transparent credit costs per row before commitments, which supports forecasting better than opaque retainers.
Agencies run isolated client workspaces with separate blocklists and saved filters per account. Operators browse inventory on behalf of clients without blending unrelated brands, while client contacts approve placements in a view that can hide internal credit economics. White label reporting presents outcomes under the agency brand even though sourcing stays consolidated in one product.
Before you commit: sample rows and demos
The sample inventory page shows anonymised rows so procurement and SEO can judge category spread before signing a proposal. Full site-level detail opens inside the dashboard after scoping. Demos walk filters on representative data and show how notes map to your niche—regulated verticals, ecommerce categories or B2B product pages—without promising specific domains upfront.
Related platform features
Marketplace browsing is step one in how delivery works. After you shortlist, proposals flow into placement approvals, then backlink order tracking through live verification, and finally backlink reporting dashboard exports for leadership. Placement formats like guest posts and niche edits draw from the same inventory pool with type labels on each row.
Frequently asked questions
Practical answers for teams evaluating this part of the product.
How do I browse publisher inventory before committing credits?
After onboarding you filter the publisher marketplace by category, country, authority band, traffic tier and placement type. Each row shows vetting notes, typical turnaround and credit cost before you add a site to a shortlist. Nothing moves to outreach until you approve specific placements.
What screening happens before a site appears in inventory?
Sites pass traffic, topical relevance, outbound ratio and editorial history checks, plus a manual review for obvious risk patterns. Inventory that fails a periodic re-check is removed or flagged. Quality standards documentation explains each gate in detail.
Can we see inventory before signing a proposal?
The sample inventory page shows anonymized rows so you can judge category spread and authority bands. Full site-level detail, pricing credits and live availability open inside the dashboard after scoping. Demos walk through filters on representative data.
What if our niche is narrow or regulated?
During scoping we note vertical constraints and pre-filter inventory accordingly. Sensitive categories may shrink the pool or extend turnaround. You still approve every placement individually, so off-brief publishers never enter outreach.
How often does marketplace inventory refresh?
New publishers are added continuously as they pass screening, and underperforming sites rotate out on a scheduled review cycle. Saved filters notify your team when fresh inventory matches an active brief. Stale shortlists can be rebuilt without losing order history.
Can we block competitor domains or unwanted categories?
Workspace settings accept domain blocklists, category exclusions and anchor guardrails that persist across campaigns. Proposals respect those rules before they reach your approval queue. Changes apply to future orders without rewriting completed placements.
See this workflow in a live demo
Walk the dashboard with an operator and decide whether the process fits your team.