Industries
Industry backlink campaigns with vertical playbooks built in
Publisher fit, anchor guardrails and compliance expectations differ sharply between SaaS product pages, regulated fintech URLs and seasonal travel hubs. Each vertical playbook maps vetted inventory to the pages your team already prioritises—without forcing generic outreach templates onto sensitive categories.
Why vertical playbooks matter
A publisher that works for a lifestyle retail brand may be inappropriate for a healthcare education hub. A comparison anchor that product marketing accepts in SaaS may fail legal review at a law firm. Industry playbooks capture those differences during scoping—before credits commit—so filters, approval chains and anchor ratios reflect how your category actually operates.
Every vertical runs through the same operational backbone: vetted publisher inventory inside the dashboard, placement proposals with full context, your sign-off before outreach, order tracking from brief to live link and reporting that ties placements to indexation and optional analytics signals. What changes is the publisher mix, the target URL priorities and the compliance notes attached to each brief.
Shared workflow, vertical-specific criteria
Scoping calls document publisher types that fit your niche, pages that deserve credit concentration and stakeholders who must review proposals before outreach. Workspace blocklists, anchor guardrails and category exclusions persist across campaigns so operators do not renegotiate rules on every order. Agencies can mirror client verticals in isolated workspaces with unbranded exports; in-house teams keep strategy and approval authority while outsourcing discovery and delivery.
Sensitive verticals—fintech, healthcare, legal and cybersecurity—often require dual approval or conservative claims language in drafts. Seasonal verticals like travel and ecommerce benefit from tagged briefs that rotate publisher priorities ahead of peak windows. B2B services and SaaS programs align placements to pipeline pages sales and product marketing flag each quarter.
Choose your vertical
Each playbook includes publisher criteria, typical anchor targets, compliance notes and vertical FAQ. Start with the industry closest to your brief, then explore adjacent playbooks when you manage multiple categories.
SaaS
Integration pages, comparison hubs and use-case clusters supported by B2B publishers your buyers read.
View playbook →Ecommerce
Category hubs, buying guides and seasonal collections backed by retail trades and lifestyle editors.
View playbook →Fintech
Conservative claims, compliance sign-off and finance media that passes internal review.
View playbook →Healthcare
YMYL-safe publisher filters, approved clinical language and educational hub targets.
View playbook →Legal
Ethics-aware anchors, practice-area publishers and partner review on every domain.
View playbook →Cybersecurity
CISO-focused trades, technical depth and security claims your team validates.
View playbook →Travel
Destination editors, seasonal briefs and itinerary pages that absorb editorial anchors.
View playbook →B2B services
Vertical trades, thought leadership angles and service-line URLs aligned to sales priorities.
View playbook →Screening that respects your vertical bar
Publishers pass traffic, topical relevance and editorial history checks before they appear in inventory. Vertical playbooks add another layer: finance media for fintech, credible health trades for YMYL programs, security research outlets for cybersecurity brands. You still approve every placement individually—screening narrows the pool; your team signs off on what goes live.
Scope a vertical program on a demo
Walk publisher filters, an approval example and reporting exports tailored to your industry—without generic pitch decks.