Strategy

Strategy articles

Notes and frameworks from operators focused on strategy across active campaigns.

Strategy August 5, 2025 11 min read

Guest Posts vs Niche Edits: When Each One Wins

Compare guest posts and niche edits on cost, speed, editorial control, and risk so outreach leads can pick the right placement type for each campaign goal.

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Strategy June 22, 2025 11 min read

Anchor Text Ratios: What the Data Actually Supports

Evidence-based anchor text guidance for outreach teams: ratio bands that hold up under scrutiny, myths to retire, and how to document decisions for clients.

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